Strategic Corporate Video Production in Michigan
We Turn Business Messages into Human Connections
3rd Street Films is the flexible video partner for business owners and marketing managers who need authentic storytelling without the ego.
Flexible Video Production Services
01
The Collaborator
(Crew Only)
02
The Partner
(Hybrid Production)
03
The Creator
(Full-Service Production)
Results, Not Just Reels
The Challenge: Meritor needed to move beyond technical specs to show the human stakes of manufacturing. They wanted to prove that building axles for firetrucks and military vehicles is about protecting lives, not just meeting quotas.
The Solution: We profiled Roger Freeman, a 32-year employee and volunteer firefighter. The narrative reveals a profound realization: the firetruck that arrived to save Roger’s own home was driving on the very axles he helped build.
The Outcome: The film proved that quality control is about survival. It reinforced the company’s drive to “make it right the first time” by showing exactly who is waiting on that vehicle to perform.
The Challenge: Moving headquarters after 24 years sparked anxiety among staff who were “unsure about the move”. Leadership needed to unite “younger generations” with established employees in a totally new, open-office environment.
The Solution: We created a culture-first film that framed the transition as an evolution of the founder’s legacy, not a replacement. The narrative focused on how the new space would foster “energetic, collaborative interaction” rather than isolation.
The Outcome: The video turned uncertainty into excitement and successfully reassured the team that despite the modern setting, the company’s “DNA” and core values remained intact.
The Challenge: Upper limb prosthetics were stuck in the past compared to consumer tech. The team faced the “Uncanny Valley” design challenge and needed to solve the unnatural “palms up” resting position inherent in existing devices.
The Solution: We documented the collaboration with industrial designers to create an “intimate product”. The narrative highlighted the breakthrough moment where the team sat awkwardly with their “palms up” to prove the need for a natural anatomical twist.
The Outcome: The series launched the Espire Elbow , balancing “techie” appeal with realistic form. It proved College Park’s commitment to investing in extra “tooling and expense” to prioritize user comfort over manufacturing shortcuts.